Another look at a Brazilian Cannes Lion Print candidate
today. The campaign was for Volkswagen's
Area View System, a feature in their new models they wished the public to have
a greater knowledge of. AlmapBBDO was
tasked with creating the print ad for the feature.
While the ad is funny and demonstrates why the product has a
valuable use, it's focus on children is incredibly savvy marketing. Volkswagen
pride themselves on creating family cars, and by highlighting children in both
aspects of the print campaign, the real purpose of the product is displayed.
Keeping children safe. A well executed ad that deserved to be considered best
practice.
No comments:
Post a Comment