Today I want to have a quick look at this Playstation ad,
created by US agency Drum. Drum created this short film, inspired by the user
created twitter hashtag which trending globally in late February of this year.
The short film capitalises on Millennial nostalgia, charting the brands growth
with that of its primary user base. The ad donates the passing of time with
both the growth of the featured characters, the change in cultural references
in the setting and the London skyline. The film was covered extensively in
blogs and websites, linked in to the major release of PS4 information and hype.
Nostalgia within the target demographic seems to be at an
all time high, with references to 80's and 90's culture constantly mentioned on
social networking sites. Exploiting their brands important role within this
period was a clever move from Playstation, whose advertising is generally of a
very calibre to begin with.
No comments:
Post a Comment