Quick post today on Unilever's Peperami. Lowe and Partners
worked with the Peperami brand for 16 years, creating the character of
"The Animal" and a series of zany advertisements. Another feature of
these ads was the strong strapline that closed each segment.
In 2009 the brand took a bold move, moving away from
traditional agency Lowe, and inviting creatives on Idea Bounty to conceptualise
a new campaign for the brand, offering a prize of £10,000. This unorthodox move
generated publicity for the brand. Personally, I prefer Lowe's work to that of
the crowdsourced effort. It's sharper, funnier and fresh, even looking back at
it ten years later. I've included an example of both here today so you can
decide which method you prefer more.
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