Another look at a campaign by Irish agency Boys and Girls
today as part of our small retrospective.
This print campaign for Energia was accompanied by a series of radio ads
that focused on Energia being the country's largest electricity supplier to
Irish SME's. Energia were faced with an issue, despite having a large business
consumer base, they were largely unknown by the general public. Competing against
established names like Bord Gáis and ESB, this campaign aimed to put Energia's
name into the public conscious and build brand awareness.
The ads juxtaposed two business environments together in a humorous
fashion, highlighting the wide range of companies in Energia's client base. These
print ads were the beginning of a massive campaign, involving television ads
and the sponsorship of Pat Kenny's infamous move to Newstalk FM.
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