Energia

Another look at a campaign by Irish agency Boys and Girls today as part of our small retrospective.  This print campaign for Energia was accompanied by a series of radio ads that focused on Energia being the country's largest electricity supplier to Irish SME's. Energia were faced with an issue, despite having a large business consumer base, they were largely unknown by the general public. Competing against established names like Bord Gáis and ESB, this campaign aimed to put Energia's name into the public conscious and build brand awareness.

The ads juxtaposed two business environments together in a humorous fashion, highlighting the wide range of companies in Energia's client base. These print ads were the beginning of a massive campaign, involving television ads and the sponsorship of Pat Kenny's infamous move to Newstalk FM. 

Powers "It's Ours"

Today I'd like to continue a short look at the work of Irish advertising agency Boys and Girls. This outdoor and print advertisement for Power's Whiskey won them a bronze award in the Outdoor category of this year's Kinsale Sharks International Creative Festival. Authenticity and craft were the keywords in this campaign, and intrinsic to Power's brand identity as a whole. The company wished to promote their strong sense Irish heritage and tradition.

In the ad, landscape photos of Ireland are rendered on to images of Power's whiskey in glasses. In the words of the agency themselves; "The Burren was photographed to provide the basis for the Hot Powers execution. Ladies View in Killarney was shot showcasing a changing Irish landscape. A Barley field in Louth captured a key ingredient in the Whiskey and Ballintoy Harbour in Armagh provided a memory of a great weekend." The images are beautiful, and truly reflect the brand image. I think this work is a great example of a simple creative premise executed to perfection, creating an advert that appeals to multiple generations. 

Folláin 2013 Print Ad

Boys and Girls created this beautiful print ad for Irish jam producers Folláin in May of this year. The campaign's simple design harkens to the simple manufacturing of the product, resulting in a pleasing brand symmetry. Paper manipulator Yulia Brodskaya, who has created work for The Guardian, Cadburys and Ford, designed the image.

It's great to see emerging Irish companies chose emerging Irish creative agencies to partner with. Boys and Girls work is refreshing and something I am beginning to be able to identify at sight. I'll have a look at a few more of their successful campaigns in the coming days.