Even though I often feature advertisements that are very
colourful/busy, there is no denying that my favourite campaigns generally use a
lot of negative or white space. This ad, for hair re-growth and maintenance
drug Follihair, really stood out to me for its simplicity. No strapline, one
image. Great advertising should be able to draw a consumer in and demonstrate
the products attributes, which this ad clearly does. With the imagery of the
hair follicle connected to an anchor, there is no need for any text. The
message has been clearly conveyed.
The campaign was created by McCann Healthcare in Mumbai,
India and will run as a print ad in multiple countries. Another positive of not
including any text, no translations required!
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