Boys and Girls created this beautiful print ad for Irish jam
producers Folláin in May of this year. The campaign's simple design harkens to
the simple manufacturing of the product, resulting in a pleasing brand symmetry.
Paper manipulator Yulia Brodskaya, who has created work for The Guardian, Cadburys
and Ford, designed the image.
It's great to see emerging Irish companies chose emerging
Irish creative agencies to partner with. Boys and Girls work is refreshing and
something I am beginning to be able to identify at sight. I'll have a look at a
few more of their successful campaigns in the coming days.
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