Today I read about an advertising music faux passe I had to
share. All three of these ads ran concurrently, some even airing in the same
timeslot. Choosing a popular song to identify with your brand is all well and
good, but it seems like a massive misstep to not view who else is using the
exact same song. Major blow for the agencies media buyers also, as running the
ad in the same slot as another with the same backing music deeply diminishes
the chances of the second product being remembered.
Realistically, while the song (M83's "Midnight
City" if you're interested) is great, it is so deeply ingrained in my head
as Made in Chelsea's theme song it is a poor choice for any brand!
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