Today I wanted to look at an Irish ad that captured
attention of the national audience. Chemistry, an Irish creative agency, were
behind this concept, which was a current Facebook craze. This is a good example
of taking a creative vision from a trend, while still creating an ad
that is both timeless and accessible to people who have never seen the original
inspiration.
Emmet Wright, Chemistry's creative director had this to say
about the brief and execution; “At the time, music-streaming was a new concept
and Eircom needed to hit high numbers, and our brief was to look at how best to
introduce this service. We developed a concept that would work, not just with
early-adopters of technology, but would also educate and motivate the late
majority”.
The advertisement was pivotal in Eircom
securing their annual subscriber target within five months. It was also a coup
for Chemistry who won numerous awards, with the campaign remaining their most successful to date.
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