Today I'd like to continue a short look at the work
of Irish advertising agency Boys and Girls. This outdoor and print
advertisement for Power's Whiskey won them a bronze award in the Outdoor
category of this year's Kinsale Sharks International Creative Festival. Authenticity
and craft were the keywords in this campaign, and intrinsic to Power's brand
identity as a whole. The company wished to promote their strong sense Irish
heritage and tradition.
In the ad, landscape photos of Ireland are rendered
on to images of Power's whiskey in glasses. In the words of the agency
themselves; "The Burren was
photographed to provide the basis for the Hot Powers execution.
Ladies View in Killarney was shot showcasing a changing Irish landscape. A
Barley field in Louth captured a key ingredient in the Whiskey and Ballintoy
Harbour in Armagh provided a memory of a great weekend." The images
are beautiful, and truly reflect the brand image. I think this work is a great
example of a simple creative premise executed to perfection, creating an advert
that appeals to multiple generations.
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