Miami Ad School ESPM "RIP"

While looking at the Cannes Lions winners for 2013 I stumbled upon this great print ad for Miami Ad School ESPM, an advertising school based in Sao Paulo, Brazil. The print ads catalogues the overuse of certain historical figures in modern advertising, namely Albert Einstein, Marilyn Monroe and Che Guevara. The print campaign, created by the Brazilian wing of Ogilvy, highlights tired ideas and demonstrates how the school can help eradicate this type of overused creative.

My favourite aspect of the ad is the strong copy featured in each version, encouraging the marketer to "Let Him/Her Rest in Peace". The school's message is clearly communicated with this and despite being cluttered with visuals, is strong enough to remain with the reader.