Volkswagen's Area View System "Nap" & "Scout"

Another look at a Brazilian Cannes Lion Print candidate today. The campaign was for  Volkswagen's Area View System, a feature in their new models they wished the public to have a greater knowledge of.  AlmapBBDO was tasked with creating the print ad for the feature.

While the ad is funny and demonstrates why the product has a valuable use, it's focus on children is incredibly savvy marketing. Volkswagen pride themselves on creating family cars, and by highlighting children in both aspects of the print campaign, the real purpose of the product is displayed. Keeping children safe. A well executed ad that deserved to be considered best practice. 

Miami Ad School ESPM "RIP"

While looking at the Cannes Lions winners for 2013 I stumbled upon this great print ad for Miami Ad School ESPM, an advertising school based in Sao Paulo, Brazil. The print ads catalogues the overuse of certain historical figures in modern advertising, namely Albert Einstein, Marilyn Monroe and Che Guevara. The print campaign, created by the Brazilian wing of Ogilvy, highlights tired ideas and demonstrates how the school can help eradicate this type of overused creative.

My favourite aspect of the ad is the strong copy featured in each version, encouraging the marketer to "Let Him/Her Rest in Peace". The school's message is clearly communicated with this and despite being cluttered with visuals, is strong enough to remain with the reader.