Some major brands released their Christmas 2013 advertising
campaigns in the last week, so it makes sense to start taking a look at them
now, however far away the holiday is. Marks and Spencer spared no expense in
this television spot, showcasing stars like Rosie Huntington-Whiteley, Helena
Bonham Carter and David Gandy. Created by an English agency, RKCY/Y&R, tv
spots began airing on the 7th of November. The tagline, "Believe in Magic
and Sparkle", is demonstrated throughout the ad with nostalgic nods to
children's stories and fairytales.
The advert is beautifully shot and engaging, with a coherent
and sweet story line. However, the biggest triumph is the way in which the
stores merchandise is displayed. M&S is attempting to reach younger
demographics in their clothing offering, and each piece featured in the ad is
covetable and on trend. Changing potential consumers perceptions, coming into
the Christmas season, will benefit M&S radically.
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