Marks and Spencer "Believe in Magic and Sparkle"

Some major brands released their Christmas 2013 advertising campaigns in the last week, so it makes sense to start taking a look at them now, however far away the holiday is. Marks and Spencer spared no expense in this television spot, showcasing stars like Rosie Huntington-Whiteley, Helena Bonham Carter and David Gandy. Created by an English agency, RKCY/Y&R, tv spots began airing on the 7th of November. The tagline, "Believe in Magic and Sparkle", is demonstrated throughout the ad with nostalgic nods to children's stories and fairytales.

The advert is beautifully shot and engaging, with a coherent and sweet story line. However, the biggest triumph is the way in which the stores merchandise is displayed. M&S is attempting to reach younger demographics in their clothing offering, and each piece featured in the ad is covetable and on trend. Changing potential consumers perceptions, coming into the Christmas season, will benefit M&S radically.

Prankvertising: LG "Elevator" and "Stage Fright"

Another of LG's prankvertising videos today. The brand has a real affinity for trying to ramp up sales by scaring people! This video was created by the Amsterdam creative fim, SuperHeroes for the brand in 2012. Again, the video is proof that these types of prank videos create massive internet hype with over 20 million views on this Youtube clip. This prank is a bit more mellow than the last, but still catches out the ad's participants. Remember when viewing that there is a high chance that everyone featured in the ad is a paid actor!

I usually don't feature two advertisements in a blog post, but breaking with the rule today to show the final selection of LG's stint into prankvertising. Created by the same agency as the "Elevator" video, this ad claims to prove how lifelike LG's monitors are by affecting men attempting to use a public urinal with images of beautiful women. The video was uploaded in April of this year and has over 6 million views as of today.