How beautiful are these print ads, created by AMVBBDO London
for the Museum of Childhood? The agency was tasked with encouraging the public
to think of the museum as more than a collection of old toys, and instead as a
platform to remember the joys of childhood. AMVBBDO commissioned conceptual
illustrators who created these colourful images, with the agency inputting
ideas and copy.
The museum has gone on to create posters of the campaign, to
sell within the gift shop. I've been tracking trying to find a copy of rainy
day image, if only to keep as a reminder simple advertising never needs to look
boring. As someone who prefers things to look minimalistic and monochromatic,
it's a great reminder of how colour can be the most effective tool when
imparting a visual message.
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