Boots win for weirdest song choice this Christmas, with
Bronski Beat's "Smalltown Boy", a song whose lyrics address issues
like homophobia and bullying, bringing in the festive cheer. No doubting it's a
very catchy song, but seems out of tone with the ad and Christmas in general.
Created by Mother London, the campaign depicts a young man sneakily giving
friends and acquaintances gifts from Boots in light of their own charitable
deeds.
Boots made a major misstep in last year's Christmas advert,
with numerous complaint of animal cruelty filed due a shot of a dog being
blasted with a hair dryer. Obviously clear to avoid controversy this year, the
ad is particularly inoffensive. It's not particularly interesting though
either. Youtube views have reached 200,000 in the past week, which is a respectable
figure. The spot uses the brand’s “It Feels Good” strapline and highlights the
retailer has offers on “1000s of Christmas gifts”. Definitely not my
favourite of this year's offerings.
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