Prankvertising is a new trend in video advertisements, and
there is no doubts to why companies chose to do it. Done successfully,
prankvertising often results in viral videos and increased word of mouth. A
pertinent example is this video ad by LG created by Grupolink, a Chilean firm.
The ad shot into the public domain, with 14 million views and over 600,000
Facebook shares as of today. Commonly known as the most brutal version of
prankvertising yet, many doubted the validity of the stunt, assuming
participants were paid actors. The ad also was deemed in poor taste by some
media outlets, given the current crisis in Syria.
I'm not entirely sold on the concept of prankvertising, but
will show a few examples over the next few days and maybe a satirical view or
two.
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