Wednesday, 6 November 2013

IKEA "Undercover"




Gonna bite the bullet and look at one of this year's new Christmas ads, they'll be airing within the next week or two anyway! IKEA ads are usually well done, and this one is no exception. Created by Swedish advertising agency Åkestam Holst, for the Swedish market, this ad demonstrates that even "the busiest man in the world" still makes a trip to IKEA to stock up on Christmas essentials.


The ad is whimsical and invokes the Christmas spirit without being too severe to be seen in November. I'm not someone who is particularly bothered by the festive season starting earlier and earlier each year, but I think this ad might slip past those who are. 


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