Really like this print campaign created for Mercy Academy, a
Kentucky based all girls preparatory school, by Doe Anderson. The campaign
encourages young women to step away from children's fairy tales and acknowledge
the fact that they will have to strike to achieve their dreams, and that they
do not need a "prince" to do so. The campaign quickly became viral
fodder, and was even covered on the American Today Show.
The copy is jarring, and maybe a little harsh, but
undoubtedly refreshing and presenting a clear message to future attendees of
the school. It has undoubtedly been a positive move, both on the part of the
Mercy Academy and Doe Anderson.
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