Looking at the IKEA "Undercover" ad yesterday
reminded me of one of my favourite ads from the last few years. "Kitchen
Party", created for the UK and Irish markets, was a hugely successful ad,
made prominent by the use of Jona Lewie's 1980 hit "You'll Always Find Me
in the Kitchen at Parties", covered by Man Like Me. Man Like Me feature as
the advertisements protagonists and quickly spiked in popularity as a result,
becoming ASOS.com's house band.
The ad was created by Mother London, a London based creative
agency. The campaign won a Gold award at the British Arrows in 2011. IKEA also
brought out a feature length music video of the ad that is featured below. The
ad is humorous, aspirational and creative. IKEA's products are featured heavily
and the Youtube video even allows users to click on a product in the video to
be directed to the featured product's information. This ad will definitely be
one of my favourites for years to come.
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